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With longer lift expentancies, the new senior generations are very different to those of 30 years ago.

DELAYING OLD AGE According to a US study, a woman is now considered to be old from the age of 73, compared to the age of 50 in the 1920s, and very old from the age of 80, compared to 67 years old during the same period.

AGE IS ONLY A STATE OF MIND Today's seniors are more active and have more freedom than the generations that went before them. Only 21% of people aged between 65 and 74 years consider themselves to be old. And that state of mind is a great energy booster!


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